A brand built at the beach

MONARCH BEACH, CA

Our Story

To our Vilan family,

Thanks for visiting our website. Here's a brief history of how our company came to be.

I was born and raised in Laguna Beach, CA, and brought up in a world with a laid-back beach vibe. Colorful prints, palm trees and beautiful scenery. The golf courses overlook the ocean and Summers are spent playing in the sand. This picture is actually of the golf course I still visit every time I'm back in CA. The beach in front...that's where I spent every Summer growing up.

However, growing up going to my parent's country club for brunch, golf, tennis and everything in between, there was a dress code...no jeans, collared shirts (usually the standard striped or plainly colored varietals), nice hair and no sandals were the requirements.

Without fail, my parents always reminded me of the strict dress code when it was time to go to "the club". But it was boring. There weren't bright colors, fun prints and cool logos. There was no coastal vibe at the country club even though the country club was at the coast. Go figure.

in 2004, inspired by the saying, "the deVIL is in the details, but an ANgel is always in the dream", the name Vilan (pronounced Vil-in) was born. The desire was to build a coastal brand based on balance, but I didn't know what that meant...yet!

Fast forward many years later my husband, kids and I moved to Celina, TX for my husband's job. Looking around pretty much everywhere, I started to miss the coastal prints I was raised with. However, as an adult, I started to fall in love with the polished look at the country club we had joined. But I had a struggle...none of the country club polos were fun and budget friendly, and none of the mainstream polos were upscale and they were over-branded. It was then I knew Vilan was ready to bridge the gap and find the balance.  

Not wanting to spend an arm and a leg on a polo shirt in the pro-shop, but not quite liking the quality fabric and details of the mainstream brands...I knew it was time to find that "live.balanced" vibe.  Vilan's goal is to elevate the mainstream look with the high-end details of the well-known country club brands. We have added the extras: custom buttons, detailed collar seams, sublimated tags, UPF certification, etc....the things you didn't know you needed to look for. Like the age old saying, "the deVIL is in the details, but the ANgel is always in the dream". We call it the country club look without the country club fee.  Performance and class meet balance, fun prints and a better budget. #coastalcountryclub

We also needed to bridge the gap on logo style. Most of the high-end brands have one style of logo, a classic chest and yoke logo. The mainstream brands are all over the place with too many logos. No one needs to brand their chest, their neck, their back and their arm. I call that overkill. Again, there was balance to be had. Vilan is all about balance, so we have 2 options of logos to choose from on our polos. We have the classic yoke logo and a modern woven placket logo. That's it. Simply branded once...balance.

live.balanced my friends.

Cheers and welcome to the Vilan family!

-Michelle (founder)